Ally Portee
Starting out in the world of politics, Ally interned and worked in Washington, DC, in Congress, at The White House, and on political campaigns. Today she’s in a totally different arena: fashion. Developing an eye for sartorial craftsmanship, Ally has learned how to put intricate and detailed collections into words, while developing relationships with some of the world's most leading brands and covering Paris, Milan, and Riyadh Fashion Week shows. Ally started SEELE in 2012. Seele [ze-le] is the German word for Soul and its aim is to encourage people with faith-inspired and lifestyle content that stir the soul. Ally has written for Forbes, Harper’s Bazaar, The Hollywood Reporter, GQ Middle East, Vogue Arabia, Refinery29, NPR, Arabian Business, and Euronews.

The Maison

Our Ethos

Crafted with the finest materials each product reflects a harmonious blend of tradition and innovation.

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The little shop around the ...Internet ~ Sculpted Jewelry and Accessories

In this world of AI we offer high quality, top of the line products in the most beatiful metals and gems and natural silk..., one by one, imagined, created and crafted with love, precision and with utmost attention to every detail.

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Our brand is a tribute to nature's timeless allure and formulations that embody the essence of purity and sophistication. Thoughtful and sustainable design extends to everything we produce.